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Affiliate Summit East is Here!!
As the great philosopher Bananarama once said, “It’s a cruel… cruel summer”. We’ve sweated through record high temperatures and wave after wave of blistering heat. Some of us have suffered through...
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Industry Leaders Offer Predictions for 2013 (Part 6)
1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP. Brands continue to become publishers in their own right, and...
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Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video...
Those of us in the advertising profession don’t view the Super Bowl like most Americans do. Most viewers will be focused on watching their big screen TVs, eating Super Bowl munchies and hoping for...
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Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising
Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just...
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Slam Dunk: Phizzle Adds Sizzle to Sports Marketing with Mobile, Social Campaigns
Few industries boast the depth of brand loyalty that pro sports enjoys. Mobile devices and social media offer us the unprecedented ability to follow our favorite teams and players. But we also live in...
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The State of Online Video Advertising: Growing, Pricey, Fragmented
ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14...
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Miami Herald the First Paper to Partner With Sports News Startup to Increase...
MIAMI, November 5, 2013 (ADOTAS) – Sportsmanias.com, the leading real-time team news aggregator, announced today a partnership with the Miami Herald, a leading newspaper that is part of The McClatchy...
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UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperatives
PASADENA, Calif., January 7, 2014 (ADOTAS) – UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of...
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LiquidM Adds New RTB Features to its Platform
SAN FRANCISCO, April 28, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced two new real-time bidding (RTB) features to combine RTB reach...
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IAB: Viewers Prefer Original Digital Video to TV in News, Sports & Daytime
NEW YORK, May 7, 2014 (ADOTAS) – Americans are increasingly embracing original digital video, according to the “2014 Original Digital Video Study” from the Interactive Advertising Bureau (IAB), which...
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